It starts the way it does today: a brand sends a brief.
The desk picks it up from the inbox your team already uses and turns it into a checklist every creator gets measured against.
Brief read. 8 checks set. Sourcing starts now.
Every profile gets read against the brief.
The work your team does by hand on every account: open the profile, check who follows, check what they posted for whom. The desk does it for the whole pool.
- Audience fit
city and age split match the brief0 dropped - Engagement that's real
comments from people, steady over time0 dropped - Past brand work
category clashes in the last 90 days0 dropped - Posting rhythm
active enough to hit a 3 week window0 dropped
Nine names, each with a reason. You make the call.
Every pick says why it fits this brief. Tap a creator to take them off. Nothing moves forward until someone on your team approves.
Ten vendors, ten prices. The desk keeps one.
Every past deal goes into a rate card per creator. When quotes come in for the same person, they land against that card, and the outliers get flagged before anyone signs.
Built from 6 past deals with her, last one 7 weeks ago.
Drafts in your voice. Sent when you tap.
Each approved creator gets a note written the way your team writes. Replies, rate questions and confirmations land in one list, so nobody digs through DMs.
- @mira.morningsDraft readyWaiting on you
- @tanvi.tonesAsked about usage rights, answered from the briefConfirmed
- @kavyaskinlogConfirmed at ₹1.4LConfirmed
- @bangalore.glowWants shoot date moved by 2 daysNeeds you
- @saltandsundaySent yesterday, nudge due tomorrowWaiting
- @rhea.unfilteredConfirmed at ₹2.0LConfirmed
Deliverables checked. Money chased.
The desk ticks off each post as it goes live, raises the invoice, and tracks who owes what at day 30, 45 and 60. Reminders go out on time, with proof of delivery attached.
- Reels live8 of 8
- Stories live22 of 24
- Screenshots and stats filed30 of 32
- Day 30
Invoice due. Friendly reminder to brand finance, live links attached. - Day 45
Second reminder, with the signed brief and post stats. - Day 60
Flagged to your account lead with a call note ready.
| Skincare brand · serum launch INV-0412 | Day 12 |
| Private bank · card campaign INV-0398 | Day 47 · 2nd reminder sent |
| Fintech app · festive push INV-0377 | Day 63 · with account lead |
| D2C haircare · always on INV-0371 | Paid day 38 |
Pick one workflow. We run it with your team for a paid first month.
We set it up on one live account, your team approves every send, and you judge it on that account's numbers.
- We sit with your team, pick the account and load past deals and briefs.
- The desk runs the workflow live. Your team approves every shortlist and send.
- We tune it on real replies, then show you time saved and money in.